Jeep: Portraits Super Bowl Spot

The “Portraits” spot tells the unique Jeep brand story, using 66 carefully curated portraits. Using a vertical format combined with a captivating VO, we get the viewer to focus on the eyes of Jeep and its drivers to reimagine the unbelievable story of the brand. “We don’t make Jeep. You do.” recognizes the global truth that the rightful ownership of the brand resides within its worldwide community of fans, followers and drivers.

The spot launched during Super Bowl 50, along with the social campaign #MyJeepStory and print ads to celebrate Jeep’s 75th Anniversary.

Design Lead: Nicole Monzon

Creative Directors: Sean Reynolds, Lisa Bright
Associate Creative Director: Marcus Liwag
Copywriter: Winston Noel
UX/UI Designer: Thu Do
Senior Production Artist: Ashley Raymond
Head Of Planning: Dipti Bramhandkar
Account Manager: Allison Benoit

AWARDS:
- THE SUPER CLIO AWARD
- AD WEEK’S LIST OF “THE BEST ADS OF SUPER BOWL”
- THE ONE CLUB - MERIT AWARD