Over the past few years, we’ve seen an explosion in crafted cocktails triggered by a desire for unique new tastes. MGD tasked us with creating a toolkit that will successfully activate a premium cocktail range that’s inspired by the latest trends in New York City and around the globe.
Together with a master mixologist, we’ve created six exclusive Miller Genuine Draft Gold Fusions cocktails infused with MGD. Everything from the cocktails to their recipes and stories have been brought to life through a range of tactical communications—designed to reach Millennial consumers.