Samsung partnered with T-Mobile’s 4,300+ stores to focus on training education on Galaxy S8 & S8+ devices. The goal: train in an “un-training” fashion that keeps the Gen Y&Z’s engaged.
Our answer: a Sunday Morning cartoon show. By enlisting a Samsung lead trainer, Joe Willerth to star as host and character in an educational cartoon series, we brought the reps into the conversation. Episodes focused on different features and paired with interactive demos, device education, games and giveaways. The experience empowered staff to learn in a way that didn’t feel like learning.
Design Lead: Nicole Monzon
Associate Creative Director: Brad Jones
Copywriter: Graham Tucker
Senior Production Artist: Ashley Raymond
Head of Production: Danielle Cuiule
Director of Client Services: Marci Schnur
AWARDS
MarCom Awards:
Platinum (Best Use Of Video / Audio: Animation) Joe's Infinity Galaxy
Gold (Best Use Of Mobile App): Samsung Infinity Up
Gold (Best use of Video / Audio Training): #SamsungSundayFunday - How Samsung Un-Trained The Un-Carrier
Gold (Best use of Video / Audio: Special Event): #SamsungSundayFunday - How Samsung Un-Trained The Un-Carrier