Smirnoff seeks to promote awareness and confidence for consumers in ordering creative mixed drinks. Designed to drive desire, evocative worlds live in on-trade and off-trade environments with a suite of tools that capture the wonder and excitement of each drink world.
I created sketches as well as renders that not only focus on a particular signature drink, but also encompass the essence of the worlds that were conceptualized and photographed by David LaChapelle. Nigel Cox photographed the hero drink shots once the client approved the sketches.
Design Lead: Nicole Monzon
Creative Director: Marsha Meredith, Yvonne Crandall
Assoc. Creative Director: Sarah Marshall
Account Lead: Sharon Foo